A research design that uses a public opinion survey to identify the effects of the news media possesses _______.

Question

Quizplus · Accepted Answer

While a public opinion survey can identify the effects of the news media on a population, it may not be able to control for external factors that could contribute to those effects. Therefore, the research design may have weak internal validity. However, it is possible to make causal inferences from survey data, so the design may have some degree of causal inference. Split-sample reliability is not applicable to this research design. The external validity of the study would depend on the sampling method used to select participants for the survey.

A Research Design That Uses a Public Opinion Survey to Identify