Myrtle Wines, a Chain of Wine Retailers, Has Prepared Guidelines

Myrtle Wines, a chain of wine retailers, has prepared guidelines that clearly specify how employees should interact with suppliers, customers, competitors, and other people associated with their business. These guidelines are documented and distributed at all Myrtle outlets. The guidelines prepared by Myrtle forms its _____.

A) business plan
B) code of ethics
C) strategic plan
D) fair trade standards
E) licensing agreement