Hydraliscious is a juice brand that sells a wide range of fruit juices that only uses organic ingredients, which is its uniqueness when compared with other brands. Even though Hydraliscious juices are highly priced, a lot of customers buy them because of the quality of the juices. Hydraliscious is most likely to be using a(n)_____ strategy.

Question

Quizplus · Accepted Answer

An organization that pursues a differentiation strategy seeks to distinguish itself from competitors through the quality (broadly defined) of its products or services.

Hydraliscious Is a Juice Brand That Sells a Wide Range