A firm pursuing a(n) _____ strategy concentrates on a specific regional market, product line, or group of buyers.

Question

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A firm pursuing a focus strategy concentrates on a specific regional market, product line, or group of buyers. This strategy may have either a differentiation focus, whereby the firm differentiates its products in the focus market, or an overall cost leadership focus, whereby the firm manufactures and sells its products at low cost in the focus market.

A Firm Pursuing A(n) _____ Strategy Concentrates on a Specific