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A Marketing Manager Decides to Launch a New Product Because

Question 46

Multiple Choice

A marketing manager decides to launch a new product because it is the first product that came to his mind, even if there are several better products to be explored. Which of the following is illustrated in the scenario?


A) Escalation of commitment
B) Rational decision making
C) Bounded rationality
D) Satisficing
E) Optimization

Correct Answer:

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