Samantha Runs a Store That Exclusively Sells Handmade Vegan Cosmetics

Samantha runs a store that exclusively sells handmade vegan cosmetics. The store has a wide range of products manufactured by different companies. The store is relatively small in size and Samantha did not have to invest a lot in it. She knows that only a small segment of customers buy such products and she exclusively focuses on them. Which of the following can be inferred from the scenario?

A) Samantha runs a wholesale store.
B) Samantha uses a niche strategy in the retail industry.
C) Samantha uses a cost leadership strategy in the service industry.
D) Samantha uses a product differentiation strategy in the manufacturing industry.
E) Samantha uses a market penetration strategy in the manufacturing industry.