Henry discovered and added a new flavor of ice cream to his menu of homemade ice creams in the ice cream parlor he owns in Florida. The ice cream became an instant hit; he plans to sell the ice cream in Georgia by supplying it to the retailers there. Henry is involved in _____.

Question

Quizplus · Accepted Answer

Successful entrepreneurs excel at discovering whole new markets. Discovery can happen in at least two ways. First, an entrepreneur can transfer a product or service that is well established in one geographic market to a second market. Second, entrepreneurs can sometimes create entire industries.

Henry Discovered and Added a New Flavor of Ice Cream