Relish LLC. spent a lot of resources to open an exclusive outlet of low-fat pizzas made from organic ingredients. Relish made huge sales on the pizzas. Relish enjoys customer loyalty because it introduced the pizza range before any of its competitors. Which of the following concepts is illustrated in the scenario?

Question

Quizplus · Accepted Answer

This scenario illustrates a first mover advantage. A first-mover advantage is any advantage that comes to a firm because it exploits an opportunity before any other firm does.