Data for qualitative studies are:
A) based on words rather than numbers.
B) easy and straightforward to interpret.
C) gathered quickly from large numbers of people.
D) precisely analyzed on a computer.

Question

Quizplus · Accepted Answer

In each approach to qualitative research, the purpose is to examine meaning, and the unit of analysis is a word or phrase instead of a numerical value.
Data are neither easy nor straightforward to interpret. In each approach to qualitative research, the purpose is to examine meaning, and the unit of analysis is a word or phrase instead of a numerical value.
Qualitative data collection often takes a long time and must be conducted individually. In each approach to qualitative research, the purpose is to examine meaning, and the unit of analysis is a word or phrase instead of a numerical value.
Although computer programs are available to assist with analysis, many researchers still find them cumbersome and incomplete. In each approach to qualitative research, the purpose is to examine meaning, and the unit of analysis is a word or phrase instead of a numerical value.

Data for Qualitative Studies Are