The architect who in a book called for a new style that rejected the cold, abstract Modernist International Style and was referential was:

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Robert Venturi was the architect who wrote the book "Complexity and Contradiction in Architecture" which called for a new style that rejected the cold, abstract Modernist International Style and instead embraced historical references and complexity in design. Venturi's ideas were influential in the development of Postmodernism in architecture. Maya Lin is known for her minimalist and conceptual designs, not for rejecting Modernism; Michael Graves was a Postmodern architect but did not call for a rejection of Modernism in his work; Richard Rogers is known for his high-tech style, which is a continuation of Modernism rather than a rejection of it.

The Architect Who in a Book Called for a New