At the same time that the Literary Digest inaccurately predicted the 1936 presidential election, George Gallup was using what type of methodology to more accurately make predictions from polling data?

Question

At the same time that the Literary Digest inaccurately predicted the 1936 presidential election, George Gallup was using what type of methodology to more accurately make predictions from polling data?​

Quizplus · Accepted Answer

George Gallup was using probability sampling methods to more accurately make predictions from polling data. This involved selecting a representative sample from the population to gather data and using statistical methods to make inferences about the larger population. This approach differed from the Literary Digest's method of relying on self-selected subscribers to their publication, which resulted in a biased sample that did not accurately reflect the population.

At the Same Time That the Literary Digest Inaccurately Predicted