A type of content analysis coding in which a researcher identifies subjective meaning such as themes or motifs and then systematically locates them in a communication medium is called ___________.

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Latent coding involves identifying subjective meaning and themes in a communication medium, whereas manifest coding involves identifying and coding specific observable behaviors or characteristics. Intercoder reliability refers to the consistency of coding across multiple coders, and standard coding may refer to using a predetermined set of codes or categories for analysis.

A Type of Content Analysis Coding in Which a Researcher