In Eunson's (2012) Comprehensive Model of Communication, the process of transforming messages into a form that is appropriate for the audience and purpose is called:
A) editing and re-editing.
B) encoding and decoding.
C) channelling.
D) giving feedback.

Question

Quizplus · Accepted Answer

The process of transforming messages into a form that is appropriate for the audience and purpose is part of the encoding process in Eunson's Comprehensive Model of Communication. Encoding involves selecting and arranging words, symbols, and other elements to create a message that can be understood by the receiver. This process is essential for effective communication, as it ensures that the message is tailored to the needs of the audience and communicates the intended meaning. Editing and re-editing may be part of the encoding process, but the term itself refers specifically to the transformation of messages. Channelling refers to the method of delivering the message, while giving feedback is part of the feedback process.

In Eunson's (2012) Comprehensive Model of Communication, the Process of Transforming