Honda purchases a 30-second television commercial on ESPN to run in a telecast of an NCAA men's basketball game. The commercial touts the reliability of Honda and its new 100,000 mile manufacture warranty. This advertising for Honda is all the following except:
A) paid for.
B) mass-mediated.
C) an attempt to create needs.
D) a communication.
Correct Answer:
Verified
Q4: Albertson's is a retail chain that sells
Q5: An incumbent senator appears on television, saying
Q6: A target audience is the whole group
Q7: The communication production process produces the content
Q8: Attempting to develop recognition and approval of
Q10: Mass communication has two major components: production
Q11: Advertising is important to marketers because it
Q12: The responsibilities of conception, pricing, positioning, and
Q13: Which of the following is an accurate
Q14: Advertising increases levels of consumer purchase of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents