In targeting professionals (such as doctors, lawyers, and teachers) with advertising, the advertiser must be aware that
A) the language and images used in the advertising for this audience often rely on esoteric terminology.
B) the advertising is best placed in general interest magazines such as Time.
C) members of this audience have broad, generalized needs.
D) there are only common circumstances that members of the audience recognize.
Correct Answer:
Verified
Q21: Which of the following is NOT an
Q22: When demand for goods and services is
Q23: Market segmentation is
A) breaking down a large,
Q24: Lowering the cost of each item produced
Q25: When advertising acts to encourage and maintain
Q27: According to the model of mass-mediated communication,
Q28: A critic of advertising tells you that
Q29: Titleist, the manufacturer of golf balls, runs
Q30: You have been asked to analyze advertising
Q31: CampusTown Foods, a local grocery store, has
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