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In Targeting Professionals (Such as Doctors, Lawyers, and Teachers) with Advertising

Question 26

Multiple Choice

In targeting professionals (such as doctors, lawyers, and teachers) with advertising, the advertiser must be aware that


A) the language and images used in the advertising for this audience often rely on esoteric terminology.
B) the advertising is best placed in general interest magazines such as Time.
C) members of this audience have broad, generalized needs.
D) there are only common circumstances that members of the audience recognize.

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