As president of a successful advertising agency, you have been asked by a potential client to tell her about the roles advertising can play for her business. Which one of the following should you not tell the potential client?

Question

Quizplus · Accepted Answer

It would not be wise to tell the potential client that advertising can make up for an ineffective marketing mix to generate sales. An effective marketing mix is necessary for advertising to produce desired outcomes. It is important to explain how advertising can contribute to the marketing mix and work together with other promotional tools to achieve business objectives.

As President of a Successful Advertising Agency, You Have Been