Scenario 1-4
At Sam-Mart, a huge discount retailer, sales are around $70 billion a year and rising. In addition, the company employs more than 500,000 people worldwide. Sam-Mart stores carry just about every major brand imaginable. In addition, Sam-Mart carries its own brand called Wally's Choice. The Wally's Choice label is on products like cookies, potato chips, paper towels, and other personal and household products.
-(Scenario 1-4) A product with a Wally's Choice label on it will come to be known by consumers by the values - both tangible and intangible of the brand, and through integrated marketing communications Sam-Mart will provide extra incentive to consumers to:

Question

Quizplus · Accepted Answer

Through integrated marketing communications, Sam-Mart will provide extra incentive to consumers to remain loyal to the Wally's Choice brand. This will reinforce the values and benefits associated with the brand, making it more likely that consumers will continue to purchase Wally's Choice products over time.

Scenario 1-4 At Sam-Mart, a Huge Discount Retailer, Sales Are Around $70