Scenario 1-4
At Sam-Mart, a huge discount retailer, sales are around $70 billion a year and rising. In addition, the company employs more than 500,000 people worldwide. Sam-Mart stores carry just about every major brand imaginable. In addition, Sam-Mart carries its own brand called Wally's Choice. The Wally's Choice label is on products like cookies, potato chips, paper towels, and other personal and household products.
-(Scenario 1-4) Which of the following statements about Wally's Choice is true?
A) Because it was created by the retailer, Wally's Choice can't develop any connection to the consumers' cultural environment of symbols and meanings
B) Over time consumers' link of Wally's Choice to economy grocery items may increase in relevance during hard economic times
C) It has no symbolic value.
D) It was developed and marketed by manufacturers.
Correct Answer:
Verified
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