When the Campbell Soup Company introduced its line of low-fat soups with a national advertising campaign, it was an attempt to gain power in the distribution channel. Which one of the following was Campbell's not trying to accomplish with this effort?

Question

Quizplus · Accepted Answer

The introduction of low-fat soups was not meant to reduce demand for other traditional Campbell's brands, such as the Red & White label. Rather, it was aimed at expanding distribution at the wholesale level, encouraging retailers to stock the new product line, and encouraging consumers to prefer the brand when shopping.

When the Campbell Soup Company Introduced Its Line of Low-Fat