Scenario 3-1
In the early and mid-1800s, soaps were made from animal fats. The perishable quality of the soap, however, allowed manufacturers to sell a product with only regional appeal. This changed when soap makers began to use vegetable fats and perfume in the soap-making process.
According to Procter & Gamble legend, one batch of this vegetable-based soap was left to mix too long. The result was a product that floated in water due to an excess amount of air. The company turned this into a selling point and, in 1882, launched one of the first soaps with the potential for national sales--Ivory soap--with the slogans "It floats" and "99-44/100 percent pure." (Stephen Fox, The Mirror Makers, [New York: Random House, 1984], 24.)
-(Scenario 3-1) Which one of the following is not a characteristic of the period in which Ivory soap was introduced?

Question

Quizplus · Accepted Answer

The emergence of radio as an advertising medium is not a characteristic of the period in which Ivory soap was introduced in 1882, as radio broadcasting and its use for advertising did not become widespread until the 20th century.

Scenario 3-1 In the Early and Mid-1800s, Soaps Were Made from Animal