The advertising industry will have to change to handle the demands of a changing communications environment in the years to come. Describe the nature of two of the changes advertising must confront. Describe two characteristics of advertising that will remain constant.

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The Answer of The advertising industry will have to change to handle the demands of a changing communications environment in the years to come. Describe the nature of two of the changes advertising must confront. Describe two characteristics of advertising that will remain constant.

The Advertising Industry Will Have to Change to Handle the Demands