In an ad for Xootr adult motorized scooter the picture compares it to a child's scooter and the tagline is "Joy for toy." This is an example of emotional, not functional benefit positioning.
Correct Answer:
Verified
Q1: Choosing specific segments as the focal point
Q2: If advertisers can't reach a particular market
Q3: One reason to pursue niche marketing is
Q4: State Farm's "Like a good neighbor" ad
Q6: STP marketing includes segmenting, targeting, and positioning.
Q7: While a company may use a variety
Q8: The STP approach is strongly recommended when
Q9: The acronym STP stands for
A) sales, targeting,
Q10: Demographic segmentation is widely used in selecting
Q11: Advertising is not only used for consumer
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