____ is most likely to occur in high involvement decisions where the consumer has a rich prior experience

Question

Quizplus · Accepted Answer

Brand loyalty is most likely to occur when consumers have a rich prior experience with a product or brand and are highly involved in the decision-making process. This is because they may have developed a strong emotional attachment and trust in the product/brand and therefore rely less on extensive information search or evaluation of alternatives.

____ Is Most Likely to Occur in High Involvement Decisions