Scenario 5-6
Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for message pads in the home or office. Their recording time is limited to 120 seconds and the devices sell for less than $20.00. Voice-It's products are about the size of four credit cards stacked on one another and have a useful life of about one year. The slogan this firm uses on its packaging and advertising is "Don't Write It, Voice-It!"
-(Scenario 5-6) Most consumers have no experience with Voice-It products and view the purchase of this product as low involvement. What mode of consumer decision making does this indicate?

Question

Quizplus · Accepted Answer

Limited problem solving refers to situations where a consumer has some experience with the product but still requires some information before making a purchase. In this scenario, the product is relatively inexpensive and the purchase decision is not particularly important, indicating that consumers are likely to engage in limited problem solving when deciding whether or not to buy a Voice-It product.

Scenario 5-6 Voice-It Technologies Produces Inexpensive Personal Voice Recording Devices That Serve