To judge whether a particular instance of vertical cooperative advertising is a form of unfair competition, you must know if the advertising allowances involved represent hidden price concessions.

Question

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If the advertising allowances represent hidden price concessions, it could be considered a form of unfair competition as the supplier is essentially offering lower prices to the retailer who uses their products, putting other competing suppliers at a disadvantage. However, if the advertising allowances are transparent and do not involve price concessions, then it would not be considered unfair competition.

To Judge Whether a Particular Instance of Vertical Cooperative Advertising