Some advertising critics suggest that advertising can communicate below the threshold of consciousness. Which of the following cons of advertising does this issue most closely relate to?

Question

Quizplus · Accepted Answer

The issue of advertising communicating below the threshold of consciousness is most closely related to the con of advertisers deceiving via subliminal stimulation. This implies that advertisers are using subliminal messages that consumers can't consciously perceive but still affect their behavior and decision making, which is seen as a form of deceitful advertising.

Some Advertising Critics Suggest That Advertising Can Communicate Below the Threshold