Scenario 6-6
Students from several organizations on campus sponsored a forum to debate the pros and cons of advertising. Student organizations representing consumers, journalists, marketers, entrepreneurs, and political scientists all had members in attendance. Following are some of the comments made at the forum.
-(Scenario 6-6) One student stood up at the forum and said, "I bought a bike because the ads for this brand always said that it was the best in the world. I just don't think that is true. I've had quite a few problems with this bike compared to other brands that some of my friends own." When an advertiser uses absolute superlatives in ads it is typically known as ____.

Question

Quizplus · Accepted Answer

The technique of using absolute superlatives in advertising, such as "the best in the world," is known as puffery. It is a common advertising tactic that involves making exaggerated, subjective claims about a product or service to generate interest and attention from consumers. While puffery is not considered to be deceptive or misleading, it is often used to create a sense of hype or excitement around a brand.

Scenario 6-6 Students from Several Organizations on Campus Sponsored a Forum to Forum