While a demographic analysis of a country provides guidance in media decisions, it is of minimal use in determining the type of advertising an agency should do.
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Q7: Cultural values are enduring beliefs about what
Q8: The biggest challenge facing international advertisers is
Q9: Nearly 75 percent of the world's population
Q10: When planning international advertising, managers must be
Q11: Advertising agencies must continuously decide how to
Q13: American consumption values are being adopted by
Q14: Advertisers must structure their advertising to accommodate
Q15: One of the biggest mistakes an advertiser
Q16: Less-developed countries depend on consumer products to
Q17: Global agencies have the backing and resources
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