A company decides to expand distribution of its brand of spaghetti sauce to several foreign markets. Optimally, market research should

Question

Quizplus · Accepted Answer

Market research should be performed in each country the company is expanding into. This is because cultural and economic factors vary greatly between countries and can have a significant impact on consumer behavior and preferences. Market research conducted in one country may not be applicable to another, as self-reference criteria (D) can lead to assumptions about cultural similarities that may not actually exist. The use of secondary sources (A) can be helpful, but it is important to supplement this with primary research in each specific market. Consistent results between countries (C) may not necessarily indicate the best approach for each individual market.

A Company Decides to Expand Distribution of Its Brand of Spaghetti