The term localized campaign refers to

Question

Quizplus · Accepted Answer

A localized campaign involves using different creative executions in different markets to cater to the specific needs and preferences of each local market. This approach considers the unique characteristics of each market and aims to develop campaigns that resonate with local audiences. It is different from presenting the same creative execution to specific local markets (A) and using local agencies to prepare advertisements (B). While producing a campaign in the same area in which it will be run (D) can be a part of a localized campaign, it does not define it.

The Term Localized Campaign Refers to