Scenario 7-5
Ash Chemical produces food additives and flavorings in the United States that are used by food processing companies and consumers throughout the world. Ash's products are sold under a variety of brand names based on whether the product is sold to business or consumer users. Demand differences in local markets are attributed to differences in culture, values, tastes, and preferences of end users. As a result, Ash spends a great deal of time conducting market research in dozens of different locales at any given time. Recently, Ash Chemical has devoted significant marketing effort toward Country X and Country Y.
-(Scenario 7-5) Country X's consumers are, on average, much younger than consumers in the United States. Which of the following world regions in Country X most likely located in?

Question

Quizplus · Accepted Answer

Africa has a significantly younger population on average compared to the United States, Western Europe, and even many Asian countries. This demographic trend is a key indicator for targeting products and marketing strategies.

Scenario 7-5 Ash Chemical Produces Food Additives and Flavorings in the United