Scenario 9-4 as Part of Your Duties as Marketing Manager for a for a Company

Scenario 9-4
As part of your duties as marketing manager for a company that manufactures exercise equipment for in-home use, you decide to champion your company's jump onto the Internet. The job is especially tough, since many of your bosses have no idea what it entails. In fact, you suspect that the only reason they are considering devoting money to the project is that your major competitor is building a Web presence, and your bosses don't want to be left behind. Your task is to educate your bosses so they will fund the effort.
-(Scenario 9-4) Another boss expresses her concern that the company will spend a bunch of money building a website and no one will come. She asks about your plans to promote the site. You tell her that one recommendation you are making is to register the site with Yahoo!, choosing the keywords to associate with your site carefully. You explain further that this means that

A) when someone uses that keyword for a search, the company's site and a click through option will appear.
B) whenever someone uses the keyword in an email or on the Usenet, the company will receive his or her email address.
C) every use of that word on the World Wide Web will be a link to your home page.
D) your company receives from 5¢ to 25¢ every time that keyword is used in a search.