Direct marketers do not use mailing lists because they are expensive and outdated.
Correct Answer:
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Q1: Which of the following societal factors is
Q2: A company is trying to use its
Q4: Although privacy issues continue to be a
Q5: Direct marketing pioneer, L.L. Bean has always
Q6: If a company is willing to spend
Q7: Telemarketing is probably the direct marketer's most
Q8: You are marketing manager for a company
Q9: Which of the following is NOT a
Q10: One advantage that direct marketing holds over
Q11: External mailing lists are typically bought or
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