A problem with direct marketing is that consumers are concerned that personal information is being gathered and exchanged between businesses.

Question

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Consumers have become increasingly concerned about their privacy, and may be hesitant to provide personal information or engage with direct marketing campaigns out of fear that their data will be shared or sold to other businesses without their consent. This can lead to difficulties for marketers trying to reach customers through traditional direct marketing channels like email, direct mail, or telemarketing.

A Problem with Direct Marketing Is That Consumers Are Concerned