Telemarketing is probably the direct marketer's most invasive tool and as such must be used with discretion so as not to alienate customers.

Question

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Telemarketing involves direct phone calls to potential customers, which can be intrusive and annoying if not executed properly. Therefore, it must be used with discretion and respect for the customer's time and privacy. If not, it can lead to customer alienation and a negative reputation for the marketing company.

Telemarketing Is Probably the Direct Marketer's Most Invasive Tool and as Such