Direct marketing pioneer, L.L. Bean has always been a relationship builder. Which keen insight did Bean have into direct marketing from the beginning?

Question

Quizplus · Accepted Answer

L.L. Bean's keen insight into direct marketing from the beginning was the importance of building long-term relationships based on trust. This is evident in their commitment to customer satisfaction, which includes guarantees to replace merchandise found lacking. By prioritizing customer trust and satisfaction, L.L. Bean has been able to build a loyal customer base and establish a strong brand reputation in the direct marketing industry.

Direct Marketing Pioneer, L