Scenario 10-2
Folio in an e-technology company. As e-businesses move to the Web, their technology platform allows companies to search and navigate gigabytes of data, categorize disparate content, and gain secure access to information, regardless of where it resides - all from their Web browser. So, Folio can share content across connected servers with partners, suppliers, customers and employees to form an e-business Content Network. And it all happens in real time.
-(Scenario 10-2) A magazine publisher collects data at its website about readers of one of its health and fitness magazines. The publisher uses direct mail to try to get these readers to subscribe to another of its publications regarding nutrition. This practice is known as

Question

Quizplus · Accepted Answer

The practice described in the scenario is known as cross-selling, which involves offering customers additional products or services related to their initial purchase or interests. In this case, the magazine publisher is using data collected from its website to target readers of one publication with a direct mail offer for another publication on a related topic.

Scenario 10-2 Folio in an E-Technology Company. as E-Businesses Move to the to the Web