Although sales promotion can attract attention and motivate trial purchase, it is rarely used for new brand introduction because advertising controls that aspect.

Question

Quizplus · Accepted Answer

Sales promotion can be used for new brand introduction in conjunction with advertising. While advertising builds brand awareness and image, sales promotions can incentivize trial purchase and generate excitement for the product. However, it is important to coordinate and carefully manage the timing and messaging of these promotional efforts to support the overall marketing strategy.

Although Sales Promotion Can Attract Attention and Motivate Trial Purchase