Coordination of an IMC effort can be a tremendous challenge in any business environment. Describe the factors working against coordination. Include those specific to an organization that handles the entire effort internally, and those specific to an organization that uses external sources.

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The Answer of Coordination of an IMC effort can be a tremendous challenge in any business environment. Describe the factors working against coordination. Include those specific to an organization that handles the entire effort internally, and those specific to an organization that uses external sources.

Coordination of an IMC Effort Can Be a Tremendous Challenge