A company allows its workers to take one afternoon off each month to volunteer at the nonprofit organization of their choice. The company sends out a press release that explains this program to the media. This is considered a proactive public relations strategy.

Question

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This is a proactive public relations strategy because the company is taking the initiative to communicate a positive program that benefits both its workers and the community. By sending out a press release, the company is actively promoting its values and building a positive reputation with the media and the public.

A Company Allows Its Workers to Take One Afternoon Off