If the Managers of a Business Decide to Use Cause-Related

If the managers of a business decide to use cause-related marketing, they should keep in mind that a recent Roper Starch Worldwide study showed that 58 percent of consumers

A) cannot associate even one company with a cause it supports.
B) typically are against any cause that a big business is in favor of.
C) believe that the only reason a company supports a cause is to enhance the company's image.
D) say that they are not concerned with social causes.