By controlling the communication a salesperson keeps the customer from asking questions that might be difficult to address. Therefore, by eliminating the problem of overcoming objections, sales are facilitated.

Question

Quizplus · Accepted Answer

This statement is false. Controlling communication and avoiding customer questions may actually lead to mistrust and an unsuccessful sale. Addressing objections and concerns from a customer is important in building a strong and lasting relationship.

By Controlling the Communication a Salesperson Keeps the Customer from Asking