Which of the following is NOT an objective of personal selling?

Question

Quizplus · Accepted Answer

Dominating the relationship is not a desired objective of personal selling, as it goes against the principle of creating mutual benefit in the buying and selling process. Personal selling aims to establish a strong relationship with the buyer, understand their needs, and provide customized solutions to meet those needs, in order to create a profitable competitive advantage for the seller. The uniqueness of each potential buyer is also a key aspect of personal selling, as it allows the seller to tailor their approach to each individual customer. Managing a set of buying-selling relationships is also important, as it helps to build trust and loyalty between the parties involved.

Which of the Following Is NOT an Objective of Personal