______________ involves gathering relevant information about current customers, potential customers, product characteristics, and applications.

Question

Quizplus · Accepted Answer

Preparation involves gathering information about current and potential customers as well as product characteristics and applications, in order to be able to tailor the sales presentation to the needs and interests of the customer. Prospecting involves identifying potential customers to target. Initial contact refers to the first interaction between the salesperson and the customer, and pre-presentation refers to the steps taken before actually making the sales pitch.

______________ Involves Gathering Relevant Information About Current Customers, Potential Customers