Overall,____________________________ involves knowing the firm's capabilities in all areas of the marketing mix, competitors' strengths and weaknesses, effects of the external environment, and customer choice criteria.

Question

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The statement describes the process of preparation in marketing, which involves understanding the firm's capabilities, competitors' strengths and weaknesses, external environment, and customer choice criteria. The other choices listed (initial contact, prospecting, closing the sale) do not encompass all of these factors.

Overall,____________________________ Involves Knowing the Firm's Capabilities in All Areas of the Marketing