AIDA stands for Attention-Interest-Desire-Action. This model is used in marketing and advertising to guide the consumer through the buying process. The first step is to grab the consumer's attention, then create interest in the product, build desire for it, and ultimately prompt the consumer to take action and purchase the product.

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AIDA Stands for

Question 36

Multiple Choice

AIDA stands for

A) attention-interest-desire-action.
B) attraction-interest-desire-accomplishment.
C) attention-income-development-action.
D) attrition-investment-detection-attraction.

Correct Answer: