A sophisticated and informed approach to the presentation that relies on the marketing concept is the______________ presentation.

Question

Quizplus · Accepted Answer

The need satisfaction presentation is a sophisticated and informed approach that relies on the marketing concept. It aims to understand the customer's needs and wants and then presents a solution that satisfies those needs. It involves identifying the benefits of the product or service and matching them with the customer's needs. This approach is customer-focused, rather than product-focused, and is more likely to result in a successful sale. The other options listed, canned, attention-interest-desire-action, and need hierarchy, do not necessarily rely on the marketing concept or have a customer-centric approach.

A Sophisticated and Informed Approach to the Presentation That Relies