A(n)______________ identifies trends in the industry, technological advances in product categories, economic conditions that may be affecting the firm's customers, competitors' activities and choice criteria being emphasized by buyers.

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An external situation analysis involves examining factors outside of the company, such as industry trends, technological advancements, economic conditions, and competitor activities, all of which can impact the firm's performance. It helps identify opportunities and threats in the marketplace and enables the development of strategies to address them. Internal situation analysis (B) focuses on strengths and weaknesses within the company, while performance evaluation (C) assesses how well the company is meeting its goals and objectives. Sales force audit (D) is a tool for evaluating the effectiveness of a company's sales force.

A(n)______________ Identifies Trends in the Industry, Technological Advances in Product