Sponsorships, public relations, and corporate advertising are all methods of promotion that probably shouldn't even be measured or evaluated for effectiveness.
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Q12: The ballot method is an effective means
Q13: To perform an attitude change study, it
Q14: A researcher uses the term _ to
Q15: _ is a more broad-based research approach
Q16: Visits are the number of different people
Q18: Naturalistic inquiry is a form of quantitative
Q19: Personal selling is best evaluated using inquiry/direct
Q20: The difference between marketing research and promotion
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Q22: Big Burgers runs a promotional campaign stressing
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