The relationship between marketing research and promotion research is that
A) marketing research is much more specific than promotion research.
B) marketing research is not systematic but promotion research is.
C) promotion research is related to all the marketing mix variables but marketing research focuses only on gathering and recording data.
D) promotion research is a specialized form of marketing research.
Correct Answer:
Verified
Q1: The term _ means that information generated
Q2: Account planning differs from traditional promotion research
Q3: Tracking studies measure the change in an
Q4: Direct marketing is by far the easiest
Q5: Using the measure hits provides an excellent
Q7: While it is difficult to evaluate the
Q8: Validity means that the method generates consistent
Q9: Post-test message tracking can be used to
Q10: One of the four basic dimensions upon
Q11: In a recognition test, a reader of
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